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The new Midland Chandlers 2021 catalogue has a digital twist


Midland Chandlers are excited to announce the release of the new trade product catalogue. The new 394-page catalogue features over 6,000 product lines and is designed to be easy-to-use with easy-to-navigate colour coded sections. This is issue 24 of the trade catalogue and for this issue they have teamed up with Phuzion Media (www.phuzion.media) to create the first “Snap To Shop” trade publication.

Snap To Shop technology allows a reader to photograph (snap) a product image from the catalogue page using a mobile device. This then takes the user directly to the product page on the Midland Chandlers website ready for immediate purchase. Arleigh Group Marketing Manager, Edwin McCracken said, “This is a great technology that demonstrates how you can link a traditional printed catalogue together with e-commerce to make shopping seamless for our customers. We are happy to pioneer the first use of this technology within a full product catalogue”.

Stefano Biondi, Co-Founder of Phuzion Media, said "Our white label proprietary image recognition platform fuses digital content with traditional media such as print, TV, and direct mail to reduce friction in the consumer path to purchase and improve the effectiveness of our clients' investments into catalogues, customer magazines and brochures. We are delighted to partner with Arleigh Group to bring this first-in-class innovation to market." 

 

 

 

 

 

 

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